OVERVIEW.
The application provides a broad array of AI-enabled features. These features enable you to narrow down optimal properties based on criteria such as ROI (Return on Investment), a property's projected value in future years, the potential profits from leasing it, as well as insights into associated risks and benefits.
Problem Statement
In today's property market, users often face challenges in finding the right property that meets their financial and personal needs. With numerous factors such as ROI, future value, and demand trends to consider, property hunting can become overwhelming. Users need more than just listings—they need actionable insights.
Competitor Analysis
Key Differentiators for RightPlace
AI Assistant for ROI & Demand Analysis: RightPlace’s AI offers a unique value by providing personalized property recommendations based on ROI, demand, and other future-focused metrics, which competitors like Zillow, Redfin, and Property Finder do not emphasize.
Data-Driven Insights: While many competitors provide current market data, RightPlace helps users predict future market trends, allowing them to make smarter, long-term investment decisions.
Personalization: Competitors often focus on general market data, but RightPlace’s AI assistant tailors recommendations to the user’s individual preferences, financial goals, and location-specific insights.
Persona
Empathy Mapping
User Journey
Summary of the Journey
Awareness Stage: Arjun is overwhelmed by the numerous real estate platforms but is curious about finding a tool that can help him predict ROI.
Consideration Stage: After seeing RightPlace’s features, Arjun is intrigued by the AI-driven approach and starts exploring more seriously.
Research Stage: The tailored suggestions, detailed neighborhood data, and investment-focused insights make him feel more confident.
Decision Stage: Arjun narrows down his options, and the AI assistant's future projections help ease his worries about making a poor financial decision.
Purchase Stage: RightPlace’s streamlined communication with agents and personalized recommendations simplify the buying process.
Post-Purchase Stage: Arjun feels satisfied, knowing he made a well-informed choice and even starts recommending RightPlace to his friends.
Design systems and UI
